Empathy is the best tool for connection. Our goal is to relate to and understand our customer better than anyone else. Through an empathetic lens, we build better product, service, brand, and culture.

We believe the modern dog owner deserve better than what's on the shelf, and we are committed to delivering it through tireless reliability and transparency.

We are relentless in our pursuit of better, faster, and smarter. We are defining the future of our aisle by building category shifting products. Innovation requires deep curiosity, unbounded creativity, a bias towards action, and the grit to embrace a challenge.

Good is never enough. We strive to be the superlative, regularly challenging the status quo to deepen our commitment to the common goal. We are humble, hardworking people who actively seek out opportunities to improve. We live in possibility.